First impression is crucial, even when you hand out business cards or mail for upcoming event invites on business letter pads. It is vital to portray a steady brand image through your stationery for branding.
Valuable tips to consider while choosing office writing materials
Business stationary has to look professional else people may assume your company to be less competent and unprofessional. With cut-throat competition, it becomes crucial to choose stationary items that grab attention.
Colours
The colours to be chosen for printing is crucial, because according to readers black and white is boring. On the other hand, too many colours can be expensive. Therefore, limit your colour choices and choose the ones, which are consistent to brand identity. You can even choose a light background colour, which allows to read handwritten text or prints easily.
Fonts
Choose fonts that suit logo style. Make sure they are readable and enduring because fonts will offer a huge impression of professionalism. Avoid fancy fonts. Company address needs to be in smaller font or use a different one to create visual interest.
Details
Contact details like business name, address, email, mobile number, and more need to stand out. Potential customers must find it easy to contact you, whenever necessary.
Layout
Multiple special effects can overshadow the message. Complex effects can grab attention to themselves. Opt for a design, which offers clean space for written or printed message. Cluttered design can distract readers from the important elements on the stationary like logo and contact details.
Quality
Poorly and flimsy design gets compared to your service quality. This is a bad move. Choose high quality paper to gain a professional look. Difference between thick, glossy quality paper and standard photocopy paper gets noticed.
Proofread
Remember to proofread the prints because each card distributed is possibly another consumer. |
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